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    • Market Research Specialist - bangalore - BHIVE Workspace

    BHIVE Workspace
    BHIVE Workspace bangalore

    1 month ago

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    Description

    Job Title: Market Research Specialist

    The Market Research Specialist will be responsible for gathering, analyzing, and interpreting data on competitors, customers, and industry trends to provide actionable insights.

    • Competitive Intelligence & Benchmarking

      • Conduct in-depth competitive analysis of key players in the coworking & managed office space industry.
      • Develop a competitive intelligence dashboard to track industry movements.
      • Study competitor pricing models, marketing strategies, expansion plans, product offerings, and customer experience.
      • Identify new market entrants, potential disruptors, and business threats.
      • Benchmark BHIVE against industry leaders and identify gaps & opportunities.

    • Industry & Market Research

      • Track market demand, industry trends, and customer preferences to inform business strategy.
      • Conduct industry benchmarking against global and Indian best practices.
      • Identify growth opportunities, potential market expansion locations, and industry shifts.
      • Analyze economic factors, policy changes, and real estate trends that impact the business.

    • Customer & Consumer Insights

      • Conduct customer research through surveys, interviews, and focus groups.
      • Analyze customer behavior, decision-making patterns, and unmet needs.

    • Mystery Shopping & Competitive Audits

      • Conduct mystery shopping visits to competitor coworking spaces to evaluate:
        • Customer experience & onboarding process
        • Sales & tour experience
        • Pricing structures & offers
        • Service quality & workspace amenities
        • Community engagement and member benefits
      • Use findings from mystery shopping to enhance BHIVE's service standards.

    • Data Analytics & Reporting

      • Develop structured research reports, dashboards, and presentations for leadership.
      • Use Excel, SQL, Power BI, Tableau, or Google Data Studio to visualize key insights.
      • Provide periodic industry reports, competitor analysis, and predictive trends.
      • Use data analytics to forecast occupancy rates, pricing trends, and demand shifts.

    • Secondary & Primary Research

      • Gather and synthesize secondary research from industry reports, whitepapers, and government data.
      • Conduct primary research through expert consultations and direct industry interactions
      • Utilize public data sources (e.g., CBRE, JLL, Knight Frank, Statista, IBEF) for industry insights.

    • Strategic Support to Leadership

      • Work closely with Sales, Marketing, Product, and other teams to align research with business goals.
      • Provide market intelligence for pricing strategies, business expansion, and product innovation.
      • Identify potential M&A or partnership opportunities based on market insights.

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