Content Writer - Pune, India - valueaddsofttech

    valueaddsofttech
    valueaddsofttech Pune, India

    1 week ago

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    Description

    Desired Profile:

    As a Content writer your primaryjob shall include creating content across four mainplatforms:

    1. Email

    Create a content plan for Email send out. Wecurrently send out 6 emails/per week across three industry segmentsto a database size of 50000 contacts and is our primary source oflead generation.

    Complete the Email scripts foreach month and hand over to the Automation analyst to setup thecampaigns via our CRM tool Ontraport.

    You willcoordinate with the Automation analyst to review the open and clickrates and improvise all future content sendouts.

    Emails are generally a mix of blogs lead magnets event invites and9word emails opening dialogues.

    2.Landing Pages

    Create content for landing pages for Events and Leadmagnets

    3. Social Posts (primarilyLinkedIn)

    Create content fordaily posts on LinkedIn which are a mix of Case studies rantspersonal stories wins and customer belief challenging.

    We will require content for 5 posts/week x 3LinkedIn profiles.

    4. SocialAdverts

    Create content forFacebook and LinkedIn ads and handoff to Social Media analyst forad setup

    Monitor clickthrough rates andimprovisecontent



    KeyResponsibilities:

    • Investing effort inunderstanding the business domain aligned to the Coach and thechallenges faced by our customers in their business.
    • Understanding our Ideal customer profile andcreating a Hotbutton map to use as the basis for all contentcreation.
    • Create detailed contentindependently based on highlevel topics discussed and agreed.
    • Ensure all email sendouts social posts AdsLanding page content are submitted in a timely manner.
    • Consistently test and measure contentengagement rates and improvise on an ongoing basis.
    • Be open to working as a team cohesively withother staff.