Growth Marketer - Noida, Uttar Pradesh
2 days ago
Job description
Job Title: Performance Marketer/Growth Marketer – Apparel (D2C / E-commerce)
Location: Noida Sector 63
Experience: 5 to 12 Years
Industry: Apparel | Fashion | D2C | E-commerce
Employment Type: Full-time
Immediate Joiner
Role Overview
We are looking for a strategic and execution-driven Performance Marketer to own end-to-end marketing growth for our apparel brand. This role requires deep hands-on expertise in Meta & Google Ads, strong category-building capability, and the ability to work closely with founders and cross-functional stakeholders to scale the brand profitably.
Key Responsibilities
Performance Marketing Ownership
· Own and scale Meta (Facebook/Instagram) & Google Ads budgets end-to-end
· Drive profitable growth across CAC, ROAS, LTV, AOV & Conversion Rate
· Build and optimize full-funnel strategies (TOF, MOF, BOF)
· Lead experimentation, creative testing & audience scaling
Campaign Strategy & Execution
• Plan, execute and manage paid campaigns across Facebook, Google (Search & Display), YouTube, Snapchat
• Conduct deep keyword research & audience targeting per product/collection
• Write and optimize high-converting ad copy and plan landing page flow to maximize conversions
Performance Monitoring & Analytics
• Track and optimize key metrics: CTR, CPC, CPA, ROAS, ROI
• Present actionable reports and insights to leadership
• Use Google Analytics, Clarity and attribution tools to evaluate traffic quality & funnel performance
Budget Ownership
• Allocate budgets across channels for maximum return
• Daily optimization of bids, pacing and efficiency
• Monitor spend vs performance in real-time
A/B Testing & Conversion Optimization
• Test creatives, audiences, placements and landing pages
• Scale winning variations through data-backed decisions
Competitor & Industry Insights
• Monitor competitor ads and market trends across D2C/e-commerce
• Identify growth opportunities and new channel opportunities
Strategic Leadership & Stakeholding
· Work closely with founders, product, supply chain & CX teams
· Translate business goals into scalable marketing roadmaps
· Own annual marketing plans, budgets & forecasts
· Act as a key decision-maker in go-to-market strategy
· Set KPIs, review performance, and
ensure accountability
Data, Analytics & Growth Insights
· Own dashboards and growth reporting
· Leverage data to drive decisions on pricing, offers & assortment
· Monitor attribution, cohort performance & retention metrics
Skills & Requirements
· 5–12 years of experience in Marketing for Apparel / Fashion / D2C brands
· Proven hands-on expertise in Meta & Google Ads (large budgets)
· Proven track record of scaling performance marketing profitably
· Strong understanding of e-commerce funnels & customer lifecycle
· Ability to operate at both strategy and execution level
4+ years of experience in D2C brands (preferably apparel – women's western wear)
· Experience scaling a D2C apparel brand from early to growth stage
· Deep understanding of fashion consumer behavior
What We Offer
· Leadership role with high ownership & visibility
· Opportunity to build and own marketing function end-to-end
· Direct impact on brand growth and category leadership
· Competitive compensation
Apply by sharing your CV at:
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