Content Strategist - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    Responsibilities:

    • KPI
    • Create the content roadmap and drive content asset creation across multiple digital touchpoints spanning across on page, off page and social to drive conversations to engage with users / prospects / customers. Results include increase in CTR%, increase in Avg, time spent on website and higher rankings on focus keywords.
    • Create and publish content and market the same with interesting hooks & narratives.
    • Curate SEO friendly long form content for on page & off page in the form of Blogs, Listicles, Infographics, Product Pages, Support Pages & Category Pages
    • Proofread, restructure and edit articles by other content writers.
    • Should be able to write wellthoughtout, onbrand copy/stories/product articles/newsletters for a B2C audience.
    • To continuously monitor website traffic across pages and user engagement metrics
    • To optimize content according to SEO and increase organic traffic to our site.
    • Performing content audits to assess how well existing content is performing.
    • Performing content gap analyses to determine what type of content is missing and what is needed.
    • Manage the editorial calendar and ensure timely publication.
    • Should anchor and grow social media presence through engaging content across channels
    • Quora, Facebook, Instagram, LinkedIn and Twitter