Commercial Marketing Manager - Gurgaon/Gurugram, India - iimjobs

Description

• Builds the channel strategy for the key brands and customers in the Prestige Channel where to play and how to win
• Defines the 6P's guidelines by channel to drive customer execution at point of sales.
• Secures the budget and aligns the investment against the biggest growth opportunities and key strategic initiatives.
• Participates actively in the S&OP process to provide input and build plans to close the monthly gaps against the Budget.
• Participates in the JBP for the key customers to ensure the alignment inside the customer to the brand plans and channel strategies.
• Works closely with the commercial effectiveness team to ensure the 6P's tracking process and relevant reports to measure

• Supports the RGM team with periodical ROI and effectiveness evaluation on the key investments in the Prestige channel
• Engage with senior C level key customers to present the strategic plan of the brands and channels to get customer
• Works closely with the Regional Commercial Mgrs (RCM), Zonal Sales Mgrs (ZSM) and Brand Marketing team to facilitate the alignment towards the agreed goals.
• Helps design mechanics, visual, budget the distribution plans for the key brand to reach the region /state objectives and support the customer developing team on the implementation.
• Works closely with the Brand Ambassadors and provide execution updates to the team for necessary actions.
• Monitors closely the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide handson Gemba insights to the stakeholders.
• Monitors the distribution of POSM across state as per targets, timeliness and territory requirements.

• Postgraduate in Business/Management program
• Articulate, motivational leader that works closely with the sales team and customers
• 810 years overall experience with 45 years of experience in commercial functions (sales, trade) in in Alcobev or relevant industries (FMCG)
• Experience in commercial marketing is a must. Desirable experience in the Prestige / Luxury business