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  • General Manager Marketing - gurugram - UNISON INTERNATIONAL CONSULTING (The Recruitment Company)

    UNISON INTERNATIONAL CONSULTING (The Recruitment Company) background
    Description

    Job Title: GM - Marketing

    Industry: Retail
    Location: Gurgaon

    About the Role

    We are seeking a dynamic GM - Marketing to lead and execute brand strategies, product campaigns, and new store launches. This role will involve overseeing the entire marketing function, managing budgets, leading cross-functional teams, and analyzing marketing data to continuously improve brand performance.

    Key Responsibilities:

    • Develop and execute strategies for product and brand campaigns, including new store launches.
    • Own the marketing calendar, budgeting, and planning for the entire year.
    • Lead all marketing channels, including in-store marketing, events, social media, influencer partnerships, content, and BTL activities.
    • Collaborate with cross-functional teams such as store operations, merchandising, inventory, and IMD to align marketing efforts.
    • Regularly update senior leadership on the progress and results of marketing campaigns.
    • Lead market research to gain deeper insights into customer behavior and trends.
    • Analyze data to measure campaign success and implement new strategies to improve brand exposure and marketing efforts.

    Key Requirements:

    • Proven experience in marketing leadership within the retail industry.
    • Expertise in developing and executing marketing campaigns across multiple channels.
    • Strong budget management and strategic planning skills.
    • Ability to lead cross-functional teams and manage stakeholders effectively.
    • Data-driven with strong analytical skills to assess marketing performance.
    • Excellent communication and leadership capabilities.

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