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- Develop and execute strategies for product and brand campaigns, including new store launches.
- Own the marketing calendar, budgeting, and planning for the entire year.
- Lead all marketing channels, including in-store marketing, events, social media, influencer partnerships, content, and BTL activities.
- Collaborate with cross-functional teams such as store operations, merchandising, inventory, and IMD to align marketing efforts.
- Regularly update senior leadership on the progress and results of marketing campaigns.
- Lead market research to gain deeper insights into customer behavior and trends.
- Analyze data to measure campaign success and implement new strategies to improve brand exposure and marketing efforts.
- Proven experience in marketing leadership within the retail industry.
- Expertise in developing and executing marketing campaigns across multiple channels.
- Strong budget management and strategic planning skills.
- Ability to lead cross-functional teams and manage stakeholders effectively.
- Data-driven with strong analytical skills to assess marketing performance.
- Excellent communication and leadership capabilities.
General Manager Marketing - gurugram - UNISON INTERNATIONAL CONSULTING (The Recruitment Company)

Description
Job Title: GM - Marketing
Industry: Retail
Location: Gurgaon
About the Role
We are seeking a dynamic GM - Marketing to lead and execute brand strategies, product campaigns, and new store launches. This role will involve overseeing the entire marketing function, managing budgets, leading cross-functional teams, and analyzing marketing data to continuously improve brand performance.
Key Responsibilities:
Key Requirements:
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