Digital Marketing - Bengaluru, India - Geeksynergy Technologies Private Limited

Description

Responsibilities:

Develop and implement digital marketing strategies to increase brand awareness, drive website traffic, and generate leads for clients across different industries.

Plan and execute digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels, optimizing campaigns for maximum ROI.

Conduct keyword research, analyze website traffic, and perform SEO audits to improve organic search rankings and visibility.

Create engaging and relevant content for websites, blogs, social media, and email marketing campaigns to attract and engage target audiences.

Manage social media accounts and communities, including content creation, scheduling, monitoring, and responding to comments and messages.

Monitor and analyze key performance metrics such as website traffic, conversion rates, click-through rates, and engagement metrics, and provide regular reports to clients to track progress and identify areas for improvement.

Stay updated on industry trends, emerging technologies, and best practices in digital marketing, and share insights and recommendations with the team and clients.

Collaborate with cross-functional teams including designers, developers, and content creators to ensure cohesive and integrated marketing campaigns.

Build and maintain strong relationships with clients, serving as a trusted advisor and providing strategic recommendations to help them achieve their business goals.

Requirements:

Bachelor's degree in Marketing, Communications, Business Administration, or related field.

Minimum of 1 year of professional experience in digital marketing, preferably in an agency or marketing department.

Strong knowledge of digital marketing concepts, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.

Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, Hootsuite, and Mailchimp.

Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.

Creative thinking and problem-solving abilities with a passion for innovation and staying ahead of industry trends.

Strong communication and interpersonal skills with the ability to effectively collaborate with team members and communicate with clients.

Results-driven mindset with a focus on achieving measurable outcomes and exceeding client expectations.