Case study Manager - Bengaluru / Bangalore - Han Digital Solution

    Han Digital Solution
    Han Digital Solution Bengaluru / Bangalore

    19 hours ago

    Full time Healthcare
    Description

    Key Responsibilities:

    • Manage the full lifecycle of case studies: identification, authoring, production, publishing, communication, and refresh/retire, ensuring necessary approvals.
    • Ensure adherence to internal guidelines and quality standards throughout the process.
    • Communicate timely project updates to internal and external stakeholders.
    • Lead the creation of high‑quality, creative client stories in collaboration with Creative, Product, and Corporate Marketing teams.
    • Partner with Account Teams and CMOs across geographies to identify and recruit clients for case studies.
    • Track and coordinate planning for the case study pipeline.
    • Train and prepare copywriters to use case study templates based on information gathered from interviews and forms, and manage copywriters even if not direct reports.
    • Facilitate interviews between copywriters and internal and client stakeholders.
    • Ensure case study content effectively engages different audience personas.
    • Communicate case study availability and project updates to Sales, Pursuit, Account, PR, and marketing teams.
    • Efficiently deposit and manage case study assets in the corporate repository.
    • Provide reports (status, pipeline, metrics) on case study progress and performance.

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