Social Media Manager - Mumbai, India - Monk Entertainment

Description

Calling all social media superheroes with 1-3 years of Social Media Management experience. We need someone who can craft killer strategies, spark engagement, and take our online game to the next level.

Job Description for Social Media Manager

• Develop and execute social media strategies to increase brand awareness, drive engagement, and grow our audience across various platforms.
• Create and curate compelling content for social media posts, stories, and campaigns that align with our brand identity, content themes, and audience preferences.
• Manage all aspects of our social media accounts, including content planning, scheduling, posting, monitoring, and engagement, ensuring consistency in voice, tone, and messaging.
• Monitor social media trends, platform updates, and audience insights to identify opportunities for growth, engagement, and content optimization.
• Implement SEO strategies and techniques to optimize social media content for search engines, improve discoverability, and drive organic traffic to our social media channels.
• Utilize YouTube analytics and relevant tools to track performance metrics.
• Create engaging memes and visual content to drive social media engagement and enhance brand personality.
• Collaborate with the content team to repurpose and promote YouTube video content on social media platforms.
• Track and analyze social media performance metrics, including engagement, reach, impressions, and conversions, and generate regular reports to assess effectiveness and inform strategy.
• Monitor audience feedback, comments, and messages on social media platforms, responding promptly, engaging with followers, and fostering a sense of community around our brand.
• Stay updated on industry best practices, emerging trends, and new social media tools and technologies, providing recommendations for continuous improvement and innovation.

Requirements and Qualifications:

• Proven experience as a social media manager, social media coordinator, or similar role, with a track record of managing successful social media campaigns and growing brand presence.
• In-depth knowledge of social media platforms, algorithms, and trends, with a strong understanding of best practices for content creation, posting, and engagement.
• Excellent written and verbal communication skills, with the ability to craft engaging social media content, captions, and messaging that resonates with target audiences.
• Analytical mindset, with the ability to interpret data, draw actionable insights, and track key performance metrics to measure the success of social media efforts.
• Creative thinking and problem-solving skills, with the ability to develop innovative social media strategies, campaigns, and content ideas.
• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously in a fast-paced environment.
• Passion for digital media, online video content, and pop culture, with a keen interest in YouTube and social media trends.