Product Manager Pharmaceuticals - Mumbai, India - vasitum

Description

KRAs for Product Manager(Pharma Division)Understand the evolution of the market in the medium to long termand ascertain the trends in the brandportfolioUnderstand the competitor landscape through research data at amacro level and through observation during market visits at a microlevel Data Analysisand Data Mining leading to facilitating marketingdecisionsPreparation of marketingmix Development ofBrand positioning/ Product differentiationtechniques ManagingBrand life cycleUsage of analytical tools to identify problems and makedecisions CustomerSegmentation &targeting Design& Development of Promotionalinputs Goal Setting& Action plans including setting timelines milestonesmonitoring mechanismsetc Explore/Identify potential market segments & newfrontiers Leveragenew business opportunities/ businessalliance

dataanalysis,data mining,market research,defining productrequirements,pharmaceutical consulting,pharmaceutical projectmanagement