Social Media Marketing Specialist - Bengaluru, India - Saventure Infra Tech LLP

Description

ResponsibilitiesDevelop Social Media Strategy:
Craft strategies for all social media platforms to support and enhance the company's brand and operations

Content Creation:
Generate engaging content, including text, image, and video content for social media posts

Content Scheduling:
Utilize social media management tools to schedule posts in advance

Community Engagement:
Interact with followers by responding to comments, messages, and reviews

Brand Advocacy:
Build and maintain a positive online brand image

Analytics Tracking:
Monitor social media performance using analytics tools to gather visitor data and determine efficacy and areas for social media campaign improvement

Reporting:
Prepare reports on social media marketing efforts and present findings to management

Trend Monitoring:
Stay up-to-date with digital technology trends and social media best practices

Campaign Management:
Plan and manage social media campaigns to increase brand awareness, engagement, and traffic

Collaboration:
Work with other departments, such as marketing, sales, and customer service to ensure brand consistency

Influencer Outreach:
Identify and engage with influencers and bloggers that align with the company's brand to develop partnerships

SEO Integration:
Integrate social media activities with SEO strategies to drive traffic to the company's website

Ad Management:
Create and manage social media ads on platforms like Facebook, Instagram, LinkedIn, and Twitter

Budget Management:
Manage the budget for social media activities and ensure a high return on investment

Crisis Management:
Address negative comments and feedback on social media promptly and professionally

Training:
Train other staff on social media best practices and content creation

Competitor Analysis:
Conduct competitor analysis to stay ahead in the market

Hashtag Research:
Research and use effective hashtags to reach a larger audience

User-Generated Content:
Encourage and leverage user-generated content for authenticity and community building

Platform-Specific Strategies:
Develop tailored strategies for different social media platforms to engage with users effectively.

Qualifications[Some qualifications you may want to include are Skills, Education, Experience, or Certifications

]Example:

Excellent verbal and written communication skills