Manager - Marketing Communications - New Delhi, India - Smartivity

    Smartivity
    Smartivity New Delhi, India

    2 weeks ago

    Default job background
    Description
    Smartivity Labs Pvt. Ltd.


    at a glance :


    Founded in 2015 by IIT Delhi Alumni, Smartivity is a 6 year old funded Toy Brand designing, manufacturing and selling STEM(Science Technology Engineering Mathematics) DIY Toys.

    Presence in 30 Countries with a network of 5000+ offline and online retailers globally

    6M+ Happy customers


    Job Description :

    Role:
    Sr. Marketing Manager

    Experience Required: 4+ years


    Job Location :
    New Delhi (South) Work from Office

    Total Compensation : 8 -10 LPA

    Key Responsibilities

    - Brand Communication : Work with graphic designers/copywriters/digital agencies to craft all communication assets for the business

    - Agency Management : Ensure all graphics designs/emailers /performance ads copies going out through agencies are consistent with brand guidelines

    - On-website: Craft marketing campaigns, new initiatives On-website to drive user acquisition and retention

    - Community : Manage the community program to drive user acquisition and retention

    - Social Media : Oversee social media marketing

    - Monitor competition (acquisitions, pricing changes and new products and features)

    - Reviewing advertising rates from different media outlets to select the most cost-effective option for reaching customers

    - Market Research: Conducting market research to identify new opportunities for the company's products or services


    Key Skills :

    • 35 years of workex preferably in marketing/growth team/digital agency
    • Proactive mindset, be able to thrive in ambiguity and the ability to meet multiple objectives in a fast moving, entrepreneurial environment
    • 01 marketing experience is a big plus
    • Prioritising, time management and organisational skills
    • Relationship management skills and openness to feedback
    )