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- Create and exponentially grow top of the funnel leads for sales conversion month on month
- Budget planning & program management of customer acquisition across digital marketing channels
- Plan, execute and monitor online marketing campaigns across paid channels (Google, Facebook, Instagram, YouTube, Affiliates, etc.), and organic channels such as content and SEO
- Prepare exhaustive student journeys and execute product automation to drive remarketing led conversions
- Define key metrics to monitor the performance of each channel
- Design and implement structured dashboards to transparently track performance and take ongoing corrective actions
- Brainstorm new and creative growth strategies
- Develop and monitor campaign budget
- Execute in an intense, fastpaced, and highly iterative environment
- Minimum a Bachelor's degree preferably in Engineering, masters degree or MBA is preferred
- 5+ years of experience in managing Growth across Online Channels (Google, Facebook, Referrals), Organic Channels (SEO and Content),
- Leadership experience in a fastgrowing startup OR relevant experience in a Management Consulting company preferred
- Ability to build and execute a holistic multichannel marketing plan and be responsible for building the lead funnel for the company
- Strong work ethic and ownership mindset
- Strong analytics skills
- Be a part of the fastgrowing startup defining strategies for the growth of the company.
- Groundlevel view of building out a global EdTech company that is going to impact hundreds of thousands of lives
- Phenomenal work environment, with massive ownership and great growth opportunities
- A young, dynamic, and passionate team
- Industry best perks
Leverage Edu - Noida, India - iimjobs
Description
As a student-first brand, it is imperative that we reach out to prospective students looking to study abroad better and faster.
Online Paid Marketing, Organic, and Remarketing funnels.
The ideal candidate for us is someone who has led customer acquisition for any of the new-age technology companies and comes with at least 5 years of experience across middle management and senior roles.
The role will be leading the overall online marketing strategy to drive exponential Growth for Leverage Edu.What you'll do :
What you'll need :
What you'll get: