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    • SR Marketing Executive - Delhi, India - Atlas Transformer

    Atlas Transformer
    Atlas Transformer Delhi, India

    1 month ago

    Default job background
    Description

    Senior Marketing Executive

    We are seeking a highly motivated and experienced Senior Marketing Executive to join our dynamic marketing team in the Transformer/CRGO industry.

    Key Responsibilities

    • Market Research & Analysis:
      • Conduct thorough market research to identify trends, competitors, customer preferences, and potential growth opportunities within the transformer and CRGO market.
      • Analyze market data to provide actionable insights and refine marketing strategies to increase market share.
    • Brand Management & Promotion:
      • Develop and execute comprehensive marketing strategies to build and enhance the company's brand presence in the transformer and CRGO industry.
      • Oversee the creation and distribution of promotional materials, advertisements, and digital content.
      • Coordinate with design teams for collateral such as brochures, catalogs, case studies, and other marketing assets.
    • Lead Generation & Business Development:
      • Generate new leads and opportunities by identifying key accounts and establishing long-term relationships with key decision-makers in the transformer manufacturing and CRGO sectors.
      • Develop and execute targeted campaigns to generate qualified leads and contribute to the sales pipeline.
      • Collaborate with the sales team to align marketing efforts with business objectives.
    • Digital Marketing:
      • Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising to enhance the company's online presence.
      • Track and analyze online performance metrics to optimize strategies and ensure the achievement of marketing goals.
    • Product Launches & Campaigns:
      • Plan and execute product launches, ensuring effective communication and promotion of new products and solutions within the transformer and CRGO markets.
      • Organize webinars, events, and trade shows to showcase new product innovations and generate customer interest.
    • Customer Engagement & Relationship Management:
      • Develop and maintain relationships with key stakeholders, including OEMs, distributors, utilities, and contractors in the transformer and CRGO industry.
      • Provide marketing support to customers and the sales team to enhance customer satisfaction and loyalty.
    • Budget Management & Reporting:
      • Plan and manage marketing budgets, ensuring cost-effective allocation of resources for marketing campaigns and activities.
      • Prepare regular marketing reports on campaign performance, ROI, and market penetration, presenting insights to senior management.
    • Cross-functional Collaboration:
      • Work closely with R&D, product development, and production teams to ensure marketing strategies align with product features, specifications, and customer needs.
      • Collaborate with internal teams to ensure the accurate and timely delivery of marketing materials and content.
    • Regulatory Compliance & Quality Assurance:
      • Ensure all marketing initiatives comply with industry standards, regulatory requirements, and quality benchmarks specific to the transformer and CRGO industry.

    Skills & Qualifications

    • Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.
    • Minimum 5-7 years of experience in marketing, preferably in the transformer, CRGO, or related industrial sectors.
    • Strong understanding of the transformer manufacturing process, CRGO steel products, and related industry dynamics.
    • Excellent communication and negotiation skills, with the ability to engage at senior levels within customer organizations.
    • Proven experience in digital marketing, lead generation, and managing multi-channel marketing campaigns.
    • Familiarity with CRM tools, digital marketing platforms, and data analytics software.
    • Strategic thinker with a customer-centric mindset and the ability to drive business growth.
    • Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
    • Ability to work collaboratively in a cross-functional team environment.

    Desired Attributes

    • Knowledge of transformer and electrical industry standards and certifications.
    • Experience working in B2B marketing, with a focus on technical products and solutions.
    • Creativity in developing engaging marketing content and campaigns.
    • Self-motivated with a strong drive to achieve and exceed targets.

    Working Conditions

    • Full-time position.
    • Occasional travel to customer sites, trade shows, and industry events.
    • Flexible work environment with the potential for remote work.

    Benefits

    • Competitive salary and performance-based incentives.
    • Health and wellness benefits.
    • Professional development opportunities.
    • Collaborative and dynamic work environment.

    Required Skills: transformer, steel, strong communication, customer engagement, cross-functional collaboration, budget management, lead generation, regulatory compliance, market research, project management, manufacturing, customer, brand management, digital marketing

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