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  • Digital Marketing Manager - Gurgaon - Rentickle

    Rentickle
    Rentickle Gurgaon

    1 week ago

    Default job background
    Description

    Key Responsibilities:

    · Strategic Roadmap: Develop and lead comprehensive marketing strategy across digital, offline, and performance-driven channels.

    · Performance Marketing: Optimize ROI-driven campaigns using SEM, PPC, affiliate networks, and programmatic advertising while ensuring alignment with overall brand objectives.

    · Integrated Campaigns: Plan and execute cohesive digital and offline marketing initiatives (SEO, social media, email, SMS etc).

    · Analytics & Optimization: Utilize advanced analytics tools (e.g., Google Analytics, CRM software) to monitor campaign performance, refine strategies, and achieve KPIs.

    · Customer Engagement: Design campaigns to boost customer acquisition, engagement, and retention, ensuring exceptional end-to-end experiences.

    · Collaboration: Partner with Product, Design, and Sales teams to implement customer-focused strategies.

    · Team Leadership: Build and mentor a high-performing marketing team to deliver innovative campaigns.

    · Market Trends: Stay ahead of industry trends to innovate marketing efforts and outshine competitors.

    Requirements:

    · Proven experience in a performance-driven marketing role with successful digital and offline campaign execution.

    · Strong analytical skills and familiarity with tools like Google Analytics, CRM systems, and automation platforms.

    · Expertise in SEO, SEM, and social media management.

    · Hands-on experience with branding and creative development.

    · Excellent communication, project management, and team leadership abilities.

    · Background in partnerships and agency collaboration is highly desirable.


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