Head of Analytics - Pune - beBeeCampaign

    beBeeCampaign
    beBeeCampaign Pune

    3 weeks ago

    Full time, Permanent ₹12,000,000 - ₹15,000,000 (INR) per year

    Job title: Head - Campaign Analytics For Leading NBFC

    Description

    Job Summary



    The Role:
    Drive offline transactions for consumer durables and digital products through statistical models, big data analysis, propensity models, and other analytics projects. Optimize store conversion funnels for a large EMI card franchise.


    Key Responsibilities:


    • Design and execute campaigns to drive conversions at stores through customer engagement and offer propagation.
    • (Ensure execution through Unica and Responsys)

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