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Search Engine Optimization Specialist - Mumbai - Not Your Idea

1 day ago
Description
We are hiring for Not Your Idea, our sister concern agency. Not Your Idea is a performance-driven Content & Tech Solutions company. We help businesses optimise their digital presence and achieve various business goals through bespoke web technologies and data-driven web content solutions.
Job Overview:
We are looking for an SEO specialist with 2- 3 years of experience to manage all search engine
optimization and marketing activities. Will be responsible for all SEO activities such as content
strategy, link building, and keyword strategy to increase rankings on all major search networks.
Reports To:
Will be reporting to the Website Development and Business Development Teams primarily
Skills And Responsibilities:
● Execute tests, collect and analyze data and results, and identify trends and insights in
order to achieve maximum ROI in paid search campaigns
● Lead comprehensive technical site audits on desktop and mobile to identify gaps like
multiple domains, correct indexing, AMP pages best practices, page indexing, text to
HTML ratio, broken links, etc.
● Identify, measure, and report key SEO KPIs including contribution to the business, top
keywords, top pages
● Create and execute a detailed plan for off-page optimizations such as link building:
Internal, Inbound and Outbound links.
● Leverage tools to monitor and improve SEO metrics such as crawl rate, indexation, and
SERP rankings for relevant keywords.
● Sound knowledge of best practices for ranking in Google AI Overview and AI Mode
● Monitor redirects, click rate, bounce rate, and other KPIs.
● Assist in Online Reputation Management (ORM) initiatives.
● Track, report, and analyze website analytics and PPC initiatives and campaigns
● Optimize copy and landing pages for search engine marketing
● Perform ongoing keyword discovery, expansion, and optimization
● Work with editorial and marketing teams to drive SEO in content creation and content
programming
● Recommend changes to website architecture, content, linking, and other factors to
improve SEO positions for target keywords
● Knowledge of ranking factors and search engine algorithms
● Up-to-date with the latest trends and best practices in SEO
● In-depth experience with website analytics tools (e.g, Google Analytics, Google Search
Console, WebTrends etc)
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