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- Develop and implement comprehensive brand strategies to achieve business objectives.
- Conduct market research to identify trends, consumer insights, and competitive positioning.
- Collaborate with crossfunctional teams to align brand strategies with overall company goals.
- Define and articulate the brand's unique value proposition and positioning.
- Create and manage brand messaging to ensure consistency across all communication channels.
- Work closely with the creative team to develop compelling brand visuals and messaging.
- Oversee the creation and execution of marketing campaigns that align with the brand strategy.
- Manage advertising, PR, and promotional activities to enhance brand visibility.
- Develop and maintain relationships with media partners and influencers.
- Monitor and analyze market trends, consumer behavior, and competitor activities.
- Track and report on key performance indicators (KPIs) related to brand awareness and perception.
- Use data and insights to continuously optimize brand strategies.
- Collaborate with product development, sales, and other departments to ensure brand consistency.
- Provide guidance and support to internal teams to uphold brand standards in all initiatives.
- Develop and manage budgets for brandrelated initiatives.
- Ensure costeffectiveness and efficiency in all brand activities.
- Implement and enforce brand guidelines to maintain consistency across all touchpoints.
- Conduct regular audits to ensure compliance with brand standards.
Brand Manager - Mumbai, India - iimjobs
Description
Brand ManagerBrand Strategy Development:
Brand Positioning and Messaging:
Brand Communication:
Brand Monitoring and Analysis:
Cross-Functional Collaboration:
Budget Management:
Brand Compliance: