Senior Copywriter - Mumbai Metropolitan Region, India - VML

Description

Role: Senior Copywriter

Reporting to: Creative Director

Location: Mumbai

About Us:

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

We are looking for a Copywriter. This role will be responsible for creative strategy and curating content.

• Understand clients' objectives, their target audience and their benchmark companies' activities.
• Write clear, persuasive, original copy for all digital channels and campaigns Multi-task and manage timelines effectively
• Keep up to date with popular culture and trends
• Independently create campaigns Pitch new ideas to strengthen brand positioning in the market landscape Liaise with the team and the client to push the innovation envelope with regards storytelling
• Become a core player in digital campaigns and fluently manage the main portfolio specifically while overseeing the display activity.
• Start contributing to the wider digital department by championing our products and processes.
• Become a core player in digital campaigns and fluently manage the main portfolio specifically while overseeing the display activity.
• Start contributing to the wider digital department by championing our products and processes.
• Understand the goal, audience, and message of a campaign and create copy accordingly.
• Research, write, and edit all levels of copy including headlines and body copy, for all online platforms.
• Brainstorming visual and copy ideas with other members of the creative team Day to day creation of copy related deliverables to all accounts Able to follow style guidelines and client briefs Proficient in MS Word, Excel and PowerPoint Excellent communication skills (written and verbal) Able to work both independently or in a team

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