Associate Manager - Mumbai - Dentsu India

    Dentsu India
    Dentsu India Mumbai

    21 hours ago

    ₹600,000 - ₹1,500,000 (INR) per year * Marketing / Advertising / Public Relations
    Description

    Job Title: Associate Manager - Programmatic

    Department: Digital

    Location: Mumbai, Pune

    Experience: 4-5 years

    Type: Full-time

    About the Role

    The Associate Associate Manager - Programmatic will be responsible for implementing and supervising digital media activities for assigned brands. The role involves managing day-to-day client servicing, coordinating with internal teams, and ensuring effective execution of digital campaigns.

    As a representative of the organization, the role holder will contribute to overall brand management by conceptualizing and executing digital strategies that deliver value to clients

    Key Responsibilities

    • Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360, Amazon DSP, CM360, Google Analytics and MMPs.
    • Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.
    • Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights.
    • Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives.
    • Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.
    • Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.

    Technical Skills & Tools

    • DV360 (core), plus familiarity with Amazon DSP, CM360, Google Analytics and MMPs.
    • Strong media planning, campaign setup, optimization, trafficking, and QA expertise.
    • Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.
    • Familiarity with third-party tracking, billing systems, and campaign analytics platforms.

    Qualifications

    • Graduate/Postgraduate in Mass Media, Marketing, Advertising, Communication, or related field
    • Certification in Digital Marketing / SEO / SEM / Programmatic
    • 4-5 years of experience in a digital, social, advertising, or media agency

    Behavioural Skills

    • Eagerness to learn and adapt
    • Strong team player with collaborative mindset
    • Comfortable working under pressure and tight timelines
    • Open to feedback and continuous improvement
    • High attention to detail
    • Passion for digital advertising and marketing

    What You'll Get

    • Exposure to leading brands and campaigns
    • Opportunity to grow into Account Manager role
    • Learning across creative, strategy, and media teams
    • Fast-paced and dynamic work environment
    * This salary range is an estimation made by beBee
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