Field Marketing Specialist - Chennai, India - SurveySparrow

Description

As a Field Marketing Specialist at SurveySparrow, you will play a crucial role in driving brand awareness, lead generation, and customer engagement through targeted marketing initiatives. You will collaborate closely with the sales and marketing teams to develop and execute strategic field marketing campaigns that align with business objectives and drive revenue growth.

Responsibilities:

1. Develop and Execute Field Marketing Strategies: Collaborate with cross-functional teams to create comprehensive field marketing plans tailored to specific regions or target markets. Implement strategies to increase brand visibility, generate leads, and support sales efforts.
2. Event Management: Plan and coordinate participation in industry events, conferences, trade shows, and seminars. Manage all aspects of event logistics, including booth setup, staffing, collateral preparation, and post-event follow-up.
3. Local Campaigns: Create localized marketing campaigns to target prospects in key geographic areas. Utilize a mix of online and offline channels, including email marketing, social media, direct mail, and community engagement activities.
4. Partnership Development: Identify and establish partnerships with local businesses, associations, and influencers to expand brand reach and drive customer acquisition. Collaborate with partners to co-host events, webinars, and promotional activities.
5. Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and customer insights. Use data-driven insights to optimize marketing strategies and improve campaign performance.
6. ROI Analysis: Track, measure, and report on the effectiveness of field marketing initiatives. Monitor key performance metrics, such as leads generated, pipeline contribution, and revenue attribution. Analyze ROI to optimize marketing spend and resource allocation.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in field marketing, event management, or related roles in the SaaS industry.
• Strong understanding of marketing principles, strategies, and tactics.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to multitask, prioritize projects, and work effectively in a fast-paced environment.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Willingness to travel to attend events and engage with prospects as needed.