Astral Adhesives - Pune, India - iimjobs

    iimjobs
    iimjobs Pune, India

    1 week ago

    Iimjobs background
    Full time
    Description

    Key Responsibilities:

    Sales Planning & Drive Execution :

    • Drive identified initiatives in the Zone to achieve the overall Sales Objectives.
    • Identify & effectively implement major and key initiative at Zonal level in the areas of Market Development, Distribution expansion & Sales Operations.
    • Identify the critical grey areas of the Zone affecting sales & take remedial informed actions.
    • Continuously monitor market movement and sales matrix status
    • Weave strategy to avail uninterrupted sales for the financial year and breakdown into monthly sales plan to achieve the business objectives of the assigned Zones.
    • Prepare contingency plan for mitigating situation based on long term relationships with key customers/distributors.
    Market development


    • Carry out intensive surprise visit to interact with employees, distributors and end-users.
    • Ensure to collect feedback on all aspects of the business including product quality, pricing, packing, new product ideas, supply situations, competition activities, schemes etc.
    • Identify success stories and replicate in other parts of the zone. Ensure to share with leadership team and HO for replication in other parts of India.

    People & Process Management :

    • Provide technical insights and decisions to HR Team for recruitment of Mid-Managers Team
    • Ensure to provide required coaching and directions to team to enable performance
    • Monitor team performance, progress and identify poor performance and related hindrances.
    • Mentor poor performance to overcome hindrances area-wise and exercise coaching for performance improvement.
    • Identify high performers and communicate to influence and accelerate performance and optimum utilization of available potential of team.
    • Develop nurture and retain pool of key talent in assigned Zone.

    Inventory Management & Receivables Control :

    • Regularly monitor inventory pile up in slow- & non-moving SKUs, take remedial actions.
    • Intervene to drive collection of receivables in case of exceptions.
    • Ensure implementation of commercial policy.
    User/Influencer/Distributor Management 19. Drive key distributor programs


    • Periodically engage with end user/influencer panels for seeking feedback and suggestions.

    Demand Generation :

    • Provide inputs to HO on important objectives to be achieved through Market Development activities.
    • Design of Market Development activities.
    • Work with Regional Market Development Manager to make Annual and Quarterly plan for market development activities.
    • Periodically attend market development activities/meets and give guidance to ASM for improving effectiveness and give feedback to HO on any support required such as application videos.

    Product/Scheme & Competition :

    Accountable for:

    • Product Launch
    • Scheme Design (in consultation with NSM/President Marketing) and feedback on effectiveness of schemes.
    • Development and implementation of competition fighting strategy in consultation with NSM/President Marketing/ HO.

    Other Supporting Role :

    • Co-ordinate with NSM or preparing annual budget and business plan for the assigned zone.
    • Give inputs to Category Heads on Zone specific requirements in scheme designs.
    • Co-ordinate with Category Heads for execution of field marketing activities in regions.