- Executes day to day production tasks (campaign set up, launch, tracking & optimization)
- Completes QA and all production procedures accurately
- Analyzes performance metrics and proactively optimizes campaigns to increase performance
- Identifies trends in data to drive optimization strategies
- Runs campaign calendar, trafficking assets, screenshots, billing, and related pre/post-launch processes
- Chip into company initiatives, processes, and roll-outs
- Business Reporting
- Creative & Display optimization
- Budget confirmation and benefit simulation curves
- Pre-launch builds along with Domain blocking
- Campaign builds and audits
- Intermediate to Advanced Microsoft Excel skills. More specifically, it will be important to have in-depth knowledge of the following Excel features (but not limited to) :
- Vlookups, basic formulas like sum, sumif, iferror, etc.
- Pivot Tables and Graphs
- Macros
- Sophisticated Presentation skills and ability to build new infographics to create/present business/performance reviews
- Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus :
- Set up Display campaigns via Adobe's propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
- Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for optimization.
- Interact with account managers, engineers, and partners on various ops projects and work in partnership with internal and off-shore teams to execute display campaigns.
- Monitor performance and budget pacing every day to drive performance and take appropriate steps to avoid over/under delivery with collaboration with the Account Management team and client.
- Responsible for optimization, along with quality assurance, during the pre-launch stage, to ensure successful onboarding of advertisers.
- Should have experience in strategizing and defining the standard methodologies for display advertising campaigns and a solid understanding of user retargeting and third party tags.
- Demonstrated ability to learn quickly, be a teammate, and lead change effectively.
- Experience presenting in front of groups.
- Solid understanding of general business models, concepts, and strategies
- Motivated self-starter capable of taking initiative and negotiating tough situations
- Basic project management and excellent communication skills
- 4-5 years of relevant work experience
Campaign Manager - Bengaluru, India - Adobe
Description
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
The Opportunity
As Campaign Manager you will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the top tier brands and advertisers of the world.
What you'll Do
What you need to succeed
Technical Skills
Digital Marketing Skills
Business Skills
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.