Digital Accelerator Marketer - Mumbai, India - Mirum Digital Pvt. Ltd.

Description

Exp.Required: 5 to 8 years

Keyresponsibilities:

• Support theexecution of omnichannel integrated campaigns for priority GeneralMedicines market/brands across EM in a timely manner with clearcustomer segmentation and targeting.
• Workclosely with assigned Medical Affairs Managers within the DigitalHub team to plan and execute the campaigns including implementationof DDCx user journeys and content planning across the broaderchannel mix.
• Manage xmatrix stakeholders andthird parties to execute flawlessly including MOC media agenciesand relevant Regional and Local stakeholders in the LOCs.
• In alignment with global & GeneralMedicine analytics framework execute (or lead vendor to execute)tagging of content and campaigns to track usage and effectivenessfor improvement. Provide instructions for tagging across allcampaign collaterals.
• Carry out monthlycampaign performance analysis analyzing all relevant data setsdistilling key insights and recommending actions for optimizationready for presentation to snr management as part of ongoing agilesprint retrospectives.
• Work with D&A leadand scrum masters to ensure effective and efficient use of globaldigital platforms including latest best practices updates orreleases including new functionalities & channels. Managecontent and activity demand forecasting and prioritization processwith MOC and 3rd party vendors to ensure timely execution ofcampaigns / channels with appropriate regional governance.
• Manage digital vendors translation vendorcarry out necessary compliance and management monitoring activitieson routine basis to mitigate identified risks across the DigitalHub.
• Own the development implementation &continuous optimization of customercentric digital framework.

What youllneed:

• Minimum 5 yearsof experience in pharma industry
• Minimum 3 years of experience in Digital Marketing
• Experience in campaign data & analyticsfor closed loop marketing
• Experience workingwith pharma brands at local or global level Digital Marketingdegree.
• Understanding of customer segmentation& targeting
• Excellent internal engagementskills building credibility with and insights through a stronginternal network of key stakeholders
• Highaccountability & track record of successfully deliveringcritical complex projects.