Copywriter - Thane, India - Impulse Digital Marketing

Description

Job Responsibilities

• Collaborate with internal teams to manage brand requirements, encompassing planning, execution, and team follow-ups.
• Tailor copy specifically for employer branding and corporate communications initiatives, ensuring alignment with client objectives and values.
• Develop compelling copy tailored for B2B audiences, spread across various industries
• Contribute to team brainstorming sessions to generate creative ideas, advance campaigns, and inform creative strategies.
• Proactively propose timely content and marketing campaigns based on trending conversations relevant to the target audience.
• Conduct thorough research on client brands and competitors, including past campaigns, while staying updated on emerging industry trends.
• Monitor trends in digital and new media industries, as well as competitor offerings, to enhance current services.
• Analyze the characteristics, behavior, and media habits of specific audience segments to identify target audiences and propose creative solutions.
• Collaborate in end-to-end coordination and execution with junior team members or freelancers for assigned brands.
• Ensure timely and effective internal communication to meet client timelines.
• Oversee and conduct quality checks on all copy and creative content to maintain brand standards.
• Recommend the most suitable platforms (Facebook, Twitter, , Instagram, etc.) for conveying client messages, considering outreach, frequency, and budget.

Job Requirements

• Minimum of 4 years of copywriting experience.
• Strong portfolio showcasing exemplary work, particularly in copy specific to employer branding, corporate communications and B2B brands.
• Agency experience is essential.
• Exceptional attention to detail and ability to multitask across multiple projects.
• Proficiency in MS Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills.