Assistant Manager-Strategic Planning - Mumbai, India - Havas Life Sorento

Description

Job Summary

The ideal candidate will be instrumental in developing and executing strategic initiatives for healthcare clients. The role encompasses strategic thinking, consumer/HCP insights, secondary data mining, data analytics, promotogram development, project management, collaboration, and effective communication.

Job Description:

1. Strategy Thinking: Develop and implement innovative brand strategies tailored for the healthcare sector and align strategies with the unique needs and regulations of the healthcare industry.
2. Consumer/HCP Insights: Conduct thorough research to understand healthcare consumer and professional insights. Translate insights into strategic plans that resonate with target audiences.
3. Secondary Data Mining: Utilize various sources to gather relevant secondary data specific to healthcare. Analyze healthcare data to inform strategic decision-making.
4. Data Analytics: Leverage data analytics tools to gain actionable insights for healthcare campaigns.
5. Project Management: Oversee end-to-end project management for healthcare clients.
6. Collaboration and Communication: Collaborate with internal teams, clients, and healthcare professionals. Communicate effectively to ensure alignment with healthcare clients' goals.
7. Attention to Details: Demonstrate meticulous attention to details, particularly in healthcare compliance. Ensure accuracy and precision in healthcare-related data analysis and reporting.
8. Team Player: Share healthcare industry knowledge and contribute to team success.
9. Marketing & Data Soft Skills: Apply marketing expertise with a focus on healthcare industry nuances.
10. Presentation Skills: Develop and deliver compelling presentations tailored to healthcare stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• 4 years of experience in brand planning, preferably in healthcare advertising.

• Strong understanding of healthcare industry regulations and compliance.

• Excellent communication, collaboration, and leadership skills.