IndusInd Bank - Gurugram, India - Indusind Bank

    Indusind Bank
    Indusind Bank Gurugram, India

    2 weeks ago

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    Description

    About the Role:


    • As a Digital Marketing Manager for digital products, you will be responsible to strategize and implement the digital marketing strategy for managing and growing the digital portfolio (e.g., digital liabilities
    • SA/ CA/ FD and digital assets
    • PL/CC/BL). An important part of the Digital Banking team, this individual will be responsible for developing strong and innovative digital marketing strategies using SEO, marketing campaigns across auction & publisher platforms and other techniques to drive traffic to bank's webpages and generate interest in products and services.


    As a part of this role, you will shape the "Digital Business" build and "Digital Transformation" agenda to increase the number of users/ customers across the digital products by co-ordinating with cross-functional teams e.g.

    marketing, campaigns, products, etc.

    Job Responsibilities:


    Drive Customer Acquisition:

    • Develop and deliver digital online marketing strategy, working along with digital partners, social media, aggregators for campaigns to meet the business objectives of increasing traffic and driving conversions
    • Plan and implement SEO initiatives along with continue monitoring of impact o Content creation on non IndusInd platforms blogs, forums, graphics & videos o Content enrichment on IndusInd platforms website, respective acquisition portals
    • Execute media campaigns that are aligned with business objectives across different channels o Google
    • SEM, Discovery specifically targeting different audiences o Facebook / Instagram
    • Remarketing, Lookalike, fresh campaigns

    Portfolio and performance management:

    • Forecast marketing campaign growth and ROI for marketing campaigns; review performance of various marketing partners involved
    • Use Google Analytics, Google AdWords and other relevant sites to analyse the performance on response rates, traffic and pickup
    • Proactively take corrective action basis data trends
    • Ensure the Top Management is updated on the key performance metrics on a predefined cadence and participate in top management steering committees on digital banking

    Drive Customer Value:

    • Understand the customer journey mapping and plan digital marketing strategies aligned to the journey for driving acquisition and customer experience across digital products

    Shape the operating model:

    • Prioritize initiatives/campaigns to deliver maximum impact
    • Emden the digital knowhow and new age practices within the bank's ecosystem for innovative strategies and digital mindset
    • Lead the digital marketing garage (with marketing, campaigns, portfolio/user growth and tech solutions team) to drive weekly problem solving and alignment on key priorities
    • Work closely with creative and media agency along with key internal stakeholders for driving the identified initiatives

    Innovations, Market Scan and Industry Recognition:

    • Innovate and present new marketing platforms and strategies
    • Continuously track digital marketing innovations in Banking and Non-Banking (relevant) space and work out suitable strategies to roll out digital campaigns/partnerships/ features for the Bank
    • Ownership of improving Industry Recognition of Bank's digital marketing initiatives via Awards, Articles, Banking Events Participation, Seminars, etc

    Work Experience:

    • 25 years of experience in Digital marketing, Social media and content marketing, SEO, digital campaigns
    • Experience of managing digital marketing for a Bank/NBFC/Fintech will be a bonus
    • Certifications in Digital Marketing, Google Analytics, and Social media marketing will also be an added advantag
    )