Performance Marketing Manager - Hyderabad, India - iimjobs
Description
As a Performance Marketing Manager, you will be responsible for creating, implementing, and optimising Google ad network campaigns, including but not limited to search, display, video, in-stream, affiliate network, discovery feed & PMax for B2C lead generation.
What you will do:
Managing location-wise campaigns, researching, adding & negating search keywords, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize RoAS and improving lead quality
Owning & managing the paid marketing funnel through Google networks on Hubspot & Google Analytics 4
Implementing new trends, and integrating available generative AI tools for better downstream funnel metrics
Running A/B tests & landing page heatmaps for better click-through rates and brief agency/in-house content & creative teams
Running multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get high-intent customers as leads
Maintaining weekly performance reports, presenting insights to stakeholders and optimising campaigns based on business needs at different locations & offers and forecasting trends as per macro and platform level events
Maintaining high ad quality score, impression shares etc. other secondary metrics
Syncing up with other performance marketing managers & agencies to maintain consistency in
offerings, brand positioning and messaging
Managing agency relationships and aligning multiple agency teams based in different locations
Maintaining & verifying billing, agreements & other administrative tasks on Google ad accounts
What you need to have:
A marketing or computer science graduate with good analytical & communication skills
5-7 years of hands-on experience in generating high-intent leads through Google ad campaigns for
fertility, healthcare, or B2C organisations with a physical presence like real estate, automobiles etc
Experience working at the agency as well as the brand/client side
Currently working closely with business teams to chase targets and deliver high-ROI campaigns
Diverse interests, lived across multiple cities and understands customer needs
A knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs
Excellent with Google Sheets
Deep knowledge of GA4
Working knowledge of martech stacks like Hubspot, Salesforce, Zoho CRM etc
Tools:
Google Ads & Tag Manager: To create, manage, and analyze Google ad campaigns
Third-party audience or interest-based targeting tools like Vserv, etc
At-scale landing page creation & optimization tools including heat maps, A/B tests etc