Performance Marketing Manager - Hyderabad, India - iimjobs

    iimjobs
    iimjobs Hyderabad, India

    Found in: beBee S2 IN - 1 week ago

    Iimjobs background
    Full time
    Description

    As a Performance Marketing Manager, you will be responsible for creating, implementing, and optimising Google ad network campaigns, including but not limited to search, display, video, in-stream, affiliate network, discovery feed & PMax for B2C lead generation.

    What you will do:

    Managing location-wise campaigns, researching, adding & negating search keywords, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize RoAS and improving lead quality

    Owning & managing the paid marketing funnel through Google networks on Hubspot & Google Analytics 4

    Implementing new trends, and integrating available generative AI tools for better downstream funnel metrics

    Running A/B tests & landing page heatmaps for better click-through rates and brief agency/in-house content & creative teams

    Running multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get high-intent customers as leads

    Maintaining weekly performance reports, presenting insights to stakeholders and optimising campaigns based on business needs at different locations & offers and forecasting trends as per macro and platform level events

    Maintaining high ad quality score, impression shares etc. other secondary metrics

    Syncing up with other performance marketing managers & agencies to maintain consistency in

    offerings, brand positioning and messaging

    Managing agency relationships and aligning multiple agency teams based in different locations

    Maintaining & verifying billing, agreements & other administrative tasks on Google ad accounts

    What you need to have:

    A marketing or computer science graduate with good analytical & communication skills

    5-7 years of hands-on experience in generating high-intent leads through Google ad campaigns for

    fertility, healthcare, or B2C organisations with a physical presence like real estate, automobiles etc

    Experience working at the agency as well as the brand/client side

    Currently working closely with business teams to chase targets and deliver high-ROI campaigns

    Diverse interests, lived across multiple cities and understands customer needs

    A knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs

    Excellent with Google Sheets

    Deep knowledge of GA4

    Working knowledge of martech stacks like Hubspot, Salesforce, Zoho CRM etc

    Tools:

    Google Ads & Tag Manager: To create, manage, and analyze Google ad campaigns

    Third-party audience or interest-based targeting tools like Vserv, etc

    At-scale landing page creation & optimization tools including heat maps, A/B tests etc