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- Develop articulate andexecute a comprehensive content and digital strategy aligned withthe overall business goals and objectives of thecompany
- Conduct market research and competitoranalysis to identify trends opportunities and areas fordifferentiation
- Lead the creationand management of highquality relevant and engaging content thatresonates with the target audience
- Develop acontent calendar and ensure consistent delivery of content acrossvarious digital channels
- Collaborate withsubject matter experts to create thought leadership content thatestablishes the company as an industryauthority
- Lead productled digitalmarketing initiatives including SEO SEM social media emailmarketing and other online channels to drive traffic and generateprospects
- Identify andevaluate the most effective distribution channels for reaching thetarget audience. This may include industryspecific websitesfinancial publications social media platforms email newsletters andmore
- Explore opportunities for contentsyndication with industry partners publications and relevantplatforms to expand the reach of thecontent
- Collaborate withcrossfunctional teams including marketing sales product developmentand customer support to ensure content alignment and support forkey launches
- Communicate the value of digitaland content strategies to internal stakeholders and ensurealignment with organizationalobjectives
- Ensure consistent brandmessaging and positioning across all digitalchannels
- Monitor online reputation andproactively address any issues to maintain a positive brandimage
- 5 years of provenexperience in content strategy preferably within the fintechindustry or related sectors
- Demonstratedsuccess in developing and implementing effective content strategiesthat align with business goals for earlystage SaaSstartups
- Strong understanding of SEO principlesand experience optimizing content for searchengines
- Proficiency in leveraging social mediaplatforms for content distribution andengagement
- Familiarity with financial servicesbanking and SaaS models within the fintechsector
Lead - Content and Digital Strategy - Bengaluru, India - Deepvue
Description
AboutDeepvue
At we arebuilding an API infrastructure for Financial Integrations andInsights.
We are looking to transform the dataand decisioning layers of Financial Services and FinTechs throughour nextgen embedded banking infrastructure that enables businessesto launch financial products 10Xfaster.
Whatdoes your day looklike
StrategicPlanning
Content Productionand amp; Management
DigitalMarketing
Content Syndication andamp; Distribution
Collaboration and amp;Communication
BrandManagement
Weare a perfect match if youhave
Doyou resonate with our corevalues
At the core of our DNA arevalues like hard work honesty putting customers first andchampioning a teamfirst mindset. We firmly believe in putting theright people in the right roles and trusting them to do theirthing. Were all in this together taking ownership of what we do.Its all about ideas over egos any day
If you areand nbsp;ALL IN and nbsp;then lets connect plan and andnbsp;EXECUTE