PPC Executive - Ahmedabad - confidential

    confidential
    confidential Ahmedabad

    6 days ago

    Full time $70,000 - $100,000 (USD) per year
    Description
    • Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
    • Conduct keyword research and selection to optimize campaigns for maximum ROI.
    • Monitor and analyze campaign performance, making data-driven adjustments to improve results.
    • Create compelling ad copy and landing pages that drive conversions.
    • Manage budgets and bids to ensure efficient allocation of resources.
    • Stay up-to-date with industry trends and best practices in PPC and digital marketing.
    • Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies.
    • In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion.
    • In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion.
    • Prepare and present regular performance reports and insights to stakeholders.

    Personal Attributes

    • Strong analytical and problem-solving skills.
    • Excellent attention to detail and organizational abilities.
    • Ability to work independently and as part of a team.
    • Creative thinker with a passion for digital marketing.
    • Strong communication skills, both written and verbal.
    • Results-oriented with a focus on achieving targets.

    Education and Qualification

    • Bachelor s degree in Marketing, Business, or a related field.
    • Proven experience in managing PPC campaigns (1-2 years preferred).
    • Familiarity with Google Ads, Bing Ads, and Meta advertising platforms.
    • Knowledge of web analytics tools (e. g. , Google Analytics, Google Tag Manager, Taboola).
    • Google Ads certification is a plus.

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