Manager - Social Media - EduTech (3-7 yrs) - Gurgaon/Gurugram, India - iimjobs

Description

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and traffic across platforms.
• Create engaging and relevant content optimized for each platform, including but not limited to text, image, and video content.
• Manage all social media channels, including scheduling posts, monitoring comments, and engaging with the audience.
• Analyse social media insights and metrics to optimize content performance, identify trends, and drive continuous improvement.
• Collaborate with crossfunctional teams to align social media strategies with marketing, PR, and sales objectives.
• Stay uptodate with the latest trends, tools, and best practices in social media and implement innovative strategies.
• Monitor industry trends and competitor activities to identify opportunities or potential risks.
• Monitor SEO and web traffic metrics
• Set specific objectives and report on ROI

• Proven experience 35 years in social media management or a related role.
• Strong understanding of various social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and their respective audiences.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in social media management tools and analytics platforms.
• Ability to engage international target audience
• Creative thinking and the ability to generate innovative content ideas.
• Analytical skills to interpret data and translate it into actionable insights.
• Multimedia Skills: Specify if proficiency in creating multimedia content such as video production, graphic design, or photography is preferred
• Degree in Marketing, Communications, or a related field (preferred).