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    Digital Web Analytics Engineer - Bengaluru, India - One of the Consulting Firms

    One of the Consulting Firms
    One of the Consulting Firms Bengaluru, India

    1 day ago

    Default job background
    permanent Technology / Internet
    Description

    Job Description :
    Participate in business requirements discussions with different project teams.

    • Document business requirements
    • Should be able to coordinate and execute all daytoday project activities and report status to management.
    • Write clean, scalable code using JavaScript, jQuery programming languages.
    • Test and deploy code.
    • Revise, update, refactor and debug code.
    • Should have strong troubleshooting skills.
    • Should be able to understand issues, evaluate solutions and work with colleagues, to resolve issues.
    • Should have good communication skills (both verbal and written)
    • Translate business need into tagging specifications.
    • Validate and test tagging implementation.
    • Prioritize data collection enhancements and defects to ensure a timely delivery of current and upcoming initiatives and validate resolutions.
    • Document data collection standards for all new development efforts/site functions
    • Create and establish effective governance process for managing and organizing tags with in TMS.

    Reporting :

    • Develop reports to assess and track all activity on website, mobile and other digital assets of the company using Adobe Analytics
    • Prepare and produce analytics reports on a weekly, bi-weekly and monthly basis.
    • Manage data pulls of varying size and complexity.
    • Refine existing dashboards and create new dashboards based on business need.
    • Clearly translate data points into easily digestible presentations, insights, and recommendations
    • Monitoring performance impact of key customer experience improvements (features/ functionalities) launched to website, marketing campaigns, site enhancements, and other tests.
    • Build automated dashboards identifying key performance indicators that drive actionable business decisions.

    Qualification :

    Education :

    • Any graduation

    Experience :
    years of overall experience which should include at least 2 years of web/Digital analytics

    • Experience in endtoend Analytics Implementation using tag management tools such as Ensighten (preferred), DTM/Launch, GTM, Tealium etc.

    Technical Competencies :

    • Domain knowledge of the below areas is a must.
    • HTML, CSS, JavaScript, jQuery, Regular Expressions, JSON, HTML & CSS selectors and JavaScript Frameworks
    • Knowledge of Responsive Design and Single Page Applications
    • Design & Develop Data Layers.
    • Knowledge of Adobe/Google analytics and Adobe Target/Google Optimize

    Behavioral Competencies :

    • Excellent communication, and client partnership capability
    • Proven ability to understand all available information, synthesize, and communicate a proposed solution clearly and concisely.
    • Good coding and debugging skills in JavaScript & JQuery
    • Good reporting skills in Excel and PPT
    )
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