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- Develop optimization strategies that increase the company's search engine results ranking for branded and nonbranded keywords
- Research SEO Keywords to use throughout the company's website and other platforms where the brand is present on.
- Daily monitoring of metrics to understand SEO performance and feedback
- Execute tests; collect/analyze data and results. Identify trends and insights to achieve maximum ROI in organic search results.
- Optimize copy and landing pages by working closely with Digital and Content teams.
- Use technology solutions to monitor and track progress, not limited to google Analytics, Google Ads and Google search console.
- Perform ongoing keyword discovery, expansion & optimization which will serve as input to digital and content team.
- Work with the development team to ensure SEO best practices are properly implemented on the brand website with focus on mobile optimization.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target Keywords.
- Regular competitor analysis to stay ahead in the industry and adapt strategies accordingly.
- Working with Bloggers to achieve goals such as increasing backlinks, improving domain authority or boosting organic traffic
SEO Expert - Mumbai/Navi Mumbai, India - iimjobs
