Microtek - Head - Digital Marketing - New Delhi, India - Microtekdirect
Description
Microtek Brand is a technology innovator and a pioneer in the power back up industry in India, which has exemplified the brilliance by making reliable and latest technology incorporated products that are well accepted and appreciated by household consumers & industrial sector across the globe.
Eight manufacturing plants, each specialized in different sphere of the industry has made it possible for Microtek to harness the World's latest technology for the user's benefit.
It is this dedication of mastering its chosen field by continuously upgrading and investing that has won Microtek national awards and international recognition.
Its wide range of products includes Line Interactive UPS, ONLINE UPS, DIGITAL & SINEWAVE INVERTERS/UPS EB/UPS E- /UPS 24x7, SOLAR PRODUCTS & STABILIZER.
Job Summary:
- The Head of Digital Marketing at Microtek is a pivotal role responsible for defining and executing our digital marketing strategy to enhance brand visibility, drive engagement, and generate leads across all digital platforms.
- This leadership position involves managing the digital marketing team, collaborating with cross-functional teams, and leveraging data analytics to inform decisions and drive performance.
- The ideal candidate is a visionary leader with a passion for digital innovation, a proven track record in digital marketing strategy, and the ability to deliver measurable results.
Core Responsibilities:
Digital Marketing Strategy:
- Develop a comprehensive digital marketing strategy that aligns with Microtek's business objectives and market positioning.
- Lead the planning and execution of digital marketing campaigns, including but not limited to SEO, PPC, social media, email marketing, and content marketing.
Leadership and Team Management:
- Manage the digital marketing team, setting clear goals, and providing ongoing coaching and development.
- Foster a culture of innovation and continuous improvement within the team.
Performance Marketing and ROI:
- Oversee the management of all digital platforms, ensuring optimal performance and ROI.
- Monitor campaign budgets, allocating resources efficiently to maximize results.
Content Strategy and Branding:
- Work closely with the content team to develop a content strategy that supports SEO objectives and brand messaging.
- Ensure brand consistency across all digital marketing efforts.
SEO and SEM:
- Implement strategies to increase organic search visibility and rankings.
- Manage SEM campaigns to optimize for conversions and ROI.
Analytics and Insights:
- Utilize analytics tools to track campaign performance, interpret data, and make data-driven decisions to optimize strategies.
- Regularly report on digital marketing performance to senior management, highlighting successes, trends, and areas for improvement.
Market Trends and Innovation:
- Stay abreast of the latest digital marketing trends and technologies.
- Evaluate new digital tools and platforms to enhance the digital marketing strategy.
Stakeholder Collaboration:
- Collaborate with other departments to ensure alignment of digital marketing activities with overall company strategy.
- Act as the digital marketing evangelist within the company, promoting digital initiatives and successes.
Exp : 8 to 12 years.
Required Skills:
Strategic Thinking: Ability to develop and implement a comprehensive digital marketing strategy aligned with business leadership skills to manage and inspire a digital marketing team, setting clear goals and providing guidance.
Team Management: Experience in coaching and developing team members, fostering a culture of innovation and continuous improvement.
Data Analytics: Proficiency in using analytics tools to interpret data, track performance, and make data-driven decisions.
Performance Marketing: Knowledge of optimizing digital platforms for maximum ROI, including managing campaign budgets and resource allocation.
SEO and SEM: Expertise in implementing SEO strategies to increase organic search visibility and managing SEM campaigns for conversions.
Content Strategy: Ability to collaborate with content teams to develop a cohesive content strategy supporting SEO and brand messaging.
Branding: Understanding of brand consistency and the ability to ensure brand alignment across all digital marketing efforts.
Market Awareness: Stay updated with the latest digital marketing trends, tools, and technologies to keep the strategy innovative and Collaboration: Strong interpersonal skills to collaborate with cross-functional teams and ensure alignment with overall company Skills: Excellent verbal and written communication skills for presenting digital marketing strategies, insights, and performance reports to senior A passion for digital innovation and the ability to evaluate and implement new digital tools and platforms to enhance the marketing strategy.
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