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    Salesforce Marketing Cloud Developer - Bangalore/Anywhere in India/Multiple Locations - Zelus India

    Zelus India
    Zelus India Bangalore/Anywhere in India/Multiple Locations

    1 week ago

    Default job background
    permanent Marketing / Advertising / Public Relations
    Description
    About the Job:

    We are looking for a talented individual to join our team as a Marketing Automation Specialist at our company.


    Roles & Responsibilities :
    • Design, configure, and develop marketing automation solutions within Salesforce Marketing Cloud (SFMC) platform.
    • Implement and customize Email Studio to create, manage, and optimize email marketing campaigns, including email templates, content blocks, and personalization.
    • Utilize Automation Studio to automate marketing processes, including customer journeys, triggers, and multichannel campaigns.
    • Build and optimize customer journeys using Journey Builder to deliver personalized and targeted experiences across multiple channels.
    • Create automation workflows in Automation Studio to streamline marketing processes, such as lead nurturing, customer onboarding, and reengagement campaigns.
    • Integrate SFMC with external systems and data sources to enable seamless data synchronization and personalized messaging.
    • Manage data extensions, data filters, and segmentation to ensure accurate targeting and personalization in marketing campaigns.
    • Configure and analyze reports and dashboards in SFMC to track campaign performance, engagement metrics, and ROI.
    • Provide insights and recommendations based on campaign analytics to optimize future marketing efforts and drive continuous improvement.
    • Collaborate with crossfunctional teams, including marketing, sales, and IT, to align marketing automation initiatives with business objectives.
    • Communicate effectively with stakeholders to gather requirements, provide updates, and ensure successful project delivery.
    Qualification :
    • Bachelor's degree in Computer Science, Information Technology, related field.
    • Proficiency in Salesforce Marketing Cloud (SFMC) platform, including Email Studio and Automation Studio.
    • Strong understanding of marketing automation concepts and best practices.
    • Experience in designing and implementing complex marketing campaigns and customer journeys.
    • Hands-on experience with data management, segmentation, and personalization within SFMC.
    • Familiarity with SFMC reporting and analytics tools to track and measure campaign performance.
    • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
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