etrade Online - Gurgaon/Gurugram, India - iimjobs

Description

Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space.

eTrade is the leader in six categories on ecosystem including some key categories like Home, Auto, L&G, Pets, Amazon Devices and Private Labels (Solimo & Basics).

We have over 500 partners including large conglomerates like Bosch, Stanley Black & Decker, Philips, P&G, Godrej, Mars, Drools, Reckitt Benckiser, Wipro, Eicher & many more.

The company's core business revolves around technology, logistics, inventory management, and brand nurturing thereby elevating consumer-leading brands to their full potential.

We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized & trusted e-commerce aggregator partner in India with ambitious plans to enter international markets.

• Work with internal teams and external agencies for content creation/advertising and distribution across traditional and digital media
• He/She will be responsible for the design and delivery of customer communication across all touch points.
• Drive brand narratives across offline, digital and social media platforms for awareness, engagement, salience, and preference
• Assist in developing an annual brand calendar, manage budgets and track expenditures
• Ensure adherence of brand guidelines across all touchpoints
• Design, and track brand health parameters through research
• Design mechanisms to gain and disseminate consumer insights to relevant Stakeholders
• Map competition on product offerings/features, advertising and marketing initiatives and publish the actionable insights regularly
• Track communication best practices across industries and share with internal stakeholders to derive inspiration
• Ensure our ecommerce store is regularly updated with new products and promotions
• Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts
• Having the ability to multitask, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
• Negotiating with multiple vendors, getting PO raised and invoicing done
• Strategize still shoots with photographers, product unboxing videos, product descriptor videos with the agency. Managing end to end operations to deliver the final and finished creative / images, videos.
• Knowledge of uploading A+ content, listings on Ecommerce portals

• Minimum 4+ year experience in handling Ecommerce brands
• Excellent communication and presentation skills
• Organizational and timemanagement skills for meeting deadlines in a fastpaced environment
• Desire to continue building skill set with education and training
• Bachelor's degree in marketing, Communications, Business Management, or a similar discipline
• Superior interpersonal and communication skills
• Strong analytical skills and the ability to make strategic, datadriven decisions
• Experience with Ecommerce platforms

• Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers
• Work in an ideal place for groundbreaking improvements in technology & brand
• Continuous mentorship from leaders & peers
• Progressive & Employee First policies
• A young, cool, vibrant & highperformance culture
• Competitive pay as per Market benchmarks