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  • Growth Marketing Manager - noida - Biz2X

    Biz2X
    Biz2X noida

    2 weeks ago

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    Description

    Growth Product Manager Role

    Are you a data-driven strategist passionate about driving product-led growth through customer acquisition, engagement, and retention? We're seeking an innovative thinker to scale our SaaS products.

    Key Responsibilities:

    • Strategic Growth Initiatives: Develop and execute data-driven strategies to boost customer acquisition, enhance engagement, and optimize retention across all product lines.
    • Customer Insights and Analytics: Analyze customer behavior, market trends, and product usage data to identify growth opportunities and refine user experiences.
    • Experimentation and Testing: Design, implement, and analyze A/B tests and other experiments to validate hypotheses, optimize features, and improve user journeys.
    • Collaboration Across Teams: Partner with marketing, product, sales, and development teams to ensure growth strategies align with company objectives and deliver measurable results.
    • Customer Experience Optimization: Enhance the onboarding process and create supplementary materials to improve time-to-value and long-term retention.
    • Performance Tracking: Define, monitor, and report on growth metrics (e.g., CAC, LTV, conversion rates), translating insights into actionable strategies.
    • Market Research: Stay informed about industry trends and competitor actions to identify new growth opportunities and adjust strategies accordingly.
    • Roadmap Contribution: Shape the product roadmap with growth-focused initiatives, ensuring alignment with overall business goals.
    • Tools and Integration: Evaluate and implement analytics tools to streamline growth tracking and decision-making processes.

    Required Skills and Qualifications:

    • Proven experience in a growth product management or similar role within the SaaS industry.
    • Strong track record in driving customer acquisition, engagement, and retention through innovative, data-driven strategies.
    • Expertise in running experiments, analyzing results, and applying insights to optimize product features and campaigns.
    • Exceptional analytical skills with proficiency in interpreting complex data to inform strategic decisions.
    • Strong communication and collaboration skills, with the ability to work across diverse teams and effectively present ideas.
    • Experience in market research and competitor analysis to inform product positioning and strategy.

    Preferred Skills and Qualifications:

    • Bachelor's degree in Business, Computer Science, Data Science, or a related field (MBA or equivalent advanced degree is a plus).
    • Hands-on experience with analytics tools, A/B testing methodologies, and growth hacking frameworks.
    • Demonstrable success in refining product features and creating exceptional user experiences through data-driven experimentation.

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