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    Copy Writer - Mumbai, India - Fashion TV India

    Fashion TV India
    Fashion TV India Mumbai, India

    1 week ago

    Default job background
    Description
    AboutUs:Fashion TV founded in 1997by Michel Adam is an international fashion and lifestylebroadcastingtelevision channel. With over 28different business verticals Realestate Salons Spa GymFranchiseDigital marketing and more. Referwebsite for moredetails.
    Website
    JobDescription:As a Copywriteryou will be responsible for crafting persuasive and compelling copythat effectively communicates the brands message and resonates withthe target audience. Your primary goal will be to create engagingcontent that drives customer engagement generates leads andultimately increases conversions. You will collaborate closely withthe marketing team to develop copy that aligns with overallmarketing strategies andobjectives.
    Responsibilities:
    • Developcreative and engaging copy for various marketing materialsincluding but not limited to advertisements website content emailcampaigns social media posts landing pages product descriptions andsales collateral.
    • Understand the targetaudience and tailor copy to appeal to their interests needs andpreferences.
    • Collaborate with the marketingteam to conceptualize and execute campaigns that effectively conveythe brands message and valueproposition.
    • Conduct thorough research tounderstand the market competition and industry trends and integratefindings into compelling copy.
    • Write clearconcise and persuasive copy that adheres to brand guidelines andmaintains brand voice and tone consistency across allchannels.
    • Optimize copy for search engines(SEO) to improve visibility and drive organictraffic.
    • A/B test copy variations to identifythe most effective messaging and refine strategiesaccordingly.
    • Proofread and edit copy to ensureaccuracy coherence and grammaticalcorrectness.
    • Stay updated on emerging trendsand best practices in copywriting and digitalmarketing.

    SkillsandQualifications:
    • Exceptionalwriting and editing skills with a strong command of grammarpunctuation and style.
    • Creativity and theability to develop innovative ideas and concepts forcopy.
    • Strong understanding of marketingprinciples and the ability to tailor copy to achieve specificmarketing goals.
    • Attention to detail and theability to produce errorfree copy under tightdeadlines.
    • Proficiency in using contentmanagement systems (CMS) and other relevanttools.
    • Knowledge of SEO best practices and theability to optimize copy for searchengines.
    • Effective communication skills and theability to collaborate with crossfunctionalteams.
    • Time management and organizationalskills to prioritize tasks and manage multiple projectssimultaneously.
    • A portfolio of previous workdemonstrating writing proficiency and creativity ispreferred.

    seo,targetaudience,campaigns

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