- Proven experience as a content lead or similar role, preferably in the healthcare or EAP sector in the B2B domain
- Around 10 years of experience
- Exceptional writing and editing skills with a keen eye for detail in B2B domain.
- Strong understanding of B2B marketing principles and strategies.
- Proficiency in SEO and content marketing tools.
- Ability to work independently and meet deadlines.
- Excellent communication and teamwork skills.
United We Care - Gurgaon/Gurugram, India - iimjobs
Description
B2B Content Lead - India & USAbout Us:
United We Care is a leading mental health and wellness company dedicated to improving the lives of individuals by providing accessible, evidence-based mental health support and wellness programs.
Our mission is to create a world where mental health is a priority, and individuals can live their best lives.
We are committed to fostering a healthy and supportive work environment for our employees, recognizing that their well-being is integral to our success.
Job Description:
We are seeking a dynamic and talented Content Leader/Writer to join our team.
This role is crucial in shaping our marketing efforts in the India and US regions, with a specific focus on Healthcare, Insurance and Employee Assistance Program (EAP) domains.
Role Overview:
As the B2B Content Lead, you will play a pivotal role in crafting compelling and data-backed marketing assets targeting the enterprise sector in India and US.
You will be responsible for end-to-end content creation, ensuring our brand's voice is clear, engaging, and aligns with our mission.
Key Responsibilities:
Content Strategy:
Deep content writing skills and is aware about the current tech and deep tech scenario in healthtech and healthcare.
Develop and execute a comprehensive content strategy for the B2B market, keeping in mind the unique needs and trends of the region.
Content Creation:
Create high-quality, e-books, research-based articles, whitepapers, playbooks, B2B Campaigns, Mailers, Campaigns, Webinars/Podcasts, Value based research papers, case studies, and other marketing assets that showcase our expertise and value proposition.
Audience Engagement:
Understand our target audience and craft content that resonates with enterprises, and decision-makers in the Indian market.
SEO Optimization:
Implement SEO best practices to ensure our content ranks well on search engines and drives organic traffic in the B2B domain.
Data-Backed Insights:
Utilize data and analytics to measure the effectiveness of content marketing efforts and make data-backed recommendations for continuous improvement.
Collaboration:
Collaborate with cross-functional teams, including Sales and Marketing, to align content with business objectives and market needs.
Qualifications & Experience:
If you are a passionate content creator with a knack for B2B marketing, and if you are excited about making a meaningful impact in the healthcare or EAP space in India and US, we encourage you to apply.