Digital Marketing Strategist - Real Estate - Hyderabad - GenY Medium

    GenY Medium
    GenY Medium Hyderabad

    1 day ago

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    Job title: Performance marketing specialist

    Description

    At GenY Medium, a leading full-service digital marketing agency, we excel at performance marketing by combining consumer understanding, content marketing, and technology expertise. Our dynamic team has served numerous clients and created positive conversations around their brands within a short span of time.

    We are seeking a talented and experienced Performance Marketing Manager to join our team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.

    This role requires a data-first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. As a Performance Marketing/Paid Media Manager, you will create and deliver great digital campaigns while analyzing buys, optimizing campaigns, and working with cross-functional teams.

    Your responsibilities will include designing and documenting analytics tracking specifications for various digital channels, staying current with industry trends and competitor strategies, and managing testing, QA, QC, and debugging of tracking pixels.

    You will also work with business partners to ensure that all digital media is tagged and trackable, produce clear and detailed client-facing reports, and take responsibility for ensuring projects are delivered on time and within budget.

    Key skills required for this role include the ability to manage a team, strong quantitative and analytical skills, solid understanding of mathematical concepts, knowledge and passion for digital media, and experience with Microsoft Office Suite, Google Analytics, and advertising pixels.

    Possessing a bachelor's degree in technology, information technology, marketing, or business, or equivalent degree and related experience, is essential. Proven experience as a Performance Marketing Manager or similar role, with a minimum of 2-3 years in digital marketing, preferably in the real estate industry, is required.

    We estimate the salary range for this position to be between $80,000 and $110,000 per annum, based on industry standards and market conditions.



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