Performance Marketing Expert - New Delhi, India - peppy
Description
Job Role: Performance Marketing Expert
Package: Up to 12LPA
Key Responsibilities:
· Develop and execute performance marketing strategies to maximize ROI across META, Google, Snapchat, email, and WhatsApp platforms.
· Plan, launch and optimize ad campaigns to reach target audiences and drive conversions.
· Manage and monitor ad budgets, bids, and performance metrics to ensure efficient spending and campaign success.
· Collaborate with cross-functional teams to align digital marketing efforts with business objectives and targets.
· Stay up-to-date with the latest digital marketing trends, tools, and best practices to drive innovation and results.
· Analyze campaign performance data and provide actionable insights and recommendations for continuous improvement.
· Oversee creating and deploying creative ad assets, ensuring alignment with brand guidelines and messaging.
· Manage ads for e-commerce platforms, optimizing product listings, targeting, and promotions to drive sales and revenue.
Requirements:
· Bachelor's degree in Marketing, Advertising, or a related field.
· Proven experience in digital marketing, focusing on performance marketing and ad campaign management.
· Expertise in running ad campaigns on META (Facebook, Instagram), Google Ads, Snapchat, email, and WhatsApp platforms.
· Strong analytical skills with the ability to interpret data and optimize campaigns for maximum ROI.
· Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
· Detail-oriented mindset with a passion for delivering high-quality results.
· Experience with e-commerce platforms and ad management is a plus.
Perks:
Unlimited supply of soothing teas and aromatherapy.
Experiment with and execute your ideas freely.
Opportunity to work in a fast-growing industry.
Be part of a supportive and inclusive team.
Collaborate with a team passionate about making the world healthier and happier.