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- Plan and manage the launch of new features and releases and go-to-market strategy for the product portfolio and creation of market requirements documents.
- Establish value propositions and create solution messaging that differentiates the Hospitality Cloud from direct competitors and marketing solutions providers.
- Communicate messaging to employees, prospects, customers, analysts, journalists, other market influencers.
- Develop an understanding of the buyers and buying stages for Hospitality Cloud and assist in generating a strategy that increases demand.
- Represent marketing and work with corporate pricing team on pricing and monetization.
- Work with marketing teams to execute associated marketing initiatives and campaigns.
- Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates.
- Assist sales on calls when appropriate to provide deeper dives into the product.
- Analyze, benchmark, and report on launch metrics, marketing initiatives, and product sales results.
- Handling of local and regional student enrolment activities.
- Qualifications for hospitality marketing manager
- Understanding of Eloqua marketing automation
- Minimum of 3-5+ years of progressive experience in developing and implementing hospitality focused programs, preferably in the cable/telecommunications/technology industry
- Hospitality industry experience ideal
- Oversees the creation, maintenance and distribution of a calendar of all planned hospitality focused marketing activity
- Experience working with marketing technologies such as Eloqua and Salesforce is a plus
- Monitors business performance and addresses opportunities/needs to optimize marketing plans
Marketing Manager - Dehradun, India - Arteva Group
Description
Marketing Manager
Roles and Responsibilities