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  • Social Media - Mumbai - Cracker Media

    Cracker Media
    Cracker Media Mumbai

    3 weeks ago

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    Description

    Social Media & Content Strategist

    We're a fast-growing social and digital media agency, working with B2C and B2B clients across Lifestyle, Consumer Goods, Real Estate, SaaS, and more. Our services include marketing strategy, content creation, social media and performance marketing, customer engagement, and allied services.

    Our Social Media & Content Strategist will play a key role in crafting compelling content and managing digital communication for multiple clients.

    **Role Overview:**

    As a Social Media & Content Strategist, you'll contribute to multiple client accounts and be responsible for:

    • Developing strategic social media plans across platforms (Instagram, Facebook, YouTube, Twitter, etc.)
    • Creating engaging short-form content for social media posts and captions
    • Writing long-form content such as blogs, newsletters, emailers, and website copy
    • Building and managing monthly content calendars and digital campaigns
    • Posting and scheduling content including reels, stories, and videos across platforms
    • Analyzing campaign data, generating reports, and making optimization suggestions
    • Coordinating with influencers, creators, and brand collaborators to boost visibility
    • Supporting the creative team in client meetings, presentations, and pitches
    • Assisting with content production at client shoots and events
    • Contributing fresh content ideas that align with trends and ROI goals
    • Working closely with internal and external teams to ensure timely deliveries

    **What You Bring:**

    • Excellent written and verbal communication skills
    • Creative thinking with strong copywriting skills (text, image, and video)
    • Hands-on experience with content scheduling and social media tools
    • Proficiency in MS Office (Excel, Word, PowerPoint) and Google Workspace
    • Strong analytical and multitasking abilities
    • Ability to manage relationships across stakeholders

    **Qualifications & Experience:**

    • Bachelor's degree in Marketing, Media, Communication, Journalism, or a related field
    • Solid understanding of digital marketing platforms and social media trends
    • Minimum 2-3 years of relevant experience in content and social media roles (agency experience preferred)

    **We Offer:**

    • Salary - As per Industry standards comensurate with experience
    • Reimbursements for client travel and offsite engagements
    • A fast-paced learning environment with real ownership and visibility

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