Senior Media Buyer - Mumbai, India - Schbang

Description

• Undertaking research using a wide range of specialist media resources.

• Analyze market research and study demographic data to determine the most effective approach.
• Enact or actualize media plans drawn up by media planners within Budget Control.
• Understand various kinds of Facebook Ads, Sponsored Posts, Sponsored Stories, etc, and which is appropriate for which situation.
• Ensuring Media Campaigns go live as per scheduled time.
• Determine ROI reports on each campaign from a social media, earned media and paid media perspective.
• Analyzing the effectiveness of the campaign and using this data to inform futurecampaigns.
• Focus on Client reporting and budget management.
• Keeping up to date with industry research figures.

• Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date.
• Know the right people in Facebook, Google & YouTube to get approvals faster.
• Obtaining the best advertising rates that fit with the agreed Media strategy. Rate Negotiations on Media Spends.
• Managing budgets and maintaining advertising spend record.