Brand Strategist - Mumbai, India - Moksha Media Group

Description

Responsibilities for Creative Strategist

Develop and deliver scalable creative strategies and solutions to support our

clients

Collaborate with all relevant areas of the organization (including Design, Copy,

Video, Paid Media etc.) to create pitches & strategies for clients

Lead strategic conversations that help rethink and reimagine the way we

communicate with people in the world today

Analyze market studies, consumer behavior and competitor landscape to

identify white spaces in the market

Draw on many different sources of insight and knowledge to weave together a

strong creative concept and narrative that act as the North Star for creative

communications for each of our brands

Develop insight-driven creative briefs that inspire the best work possible

Work closely and productively with internal and external creative teams to

ensure strategic communications and brand alignment while supporting

creative impact

Work effectively within a collaborative environment to achieve great things

Have an in-depth knowledge of industry as well as platform specific trends

Measure impact of an online marketing campaign