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    Communications and Visual Arts Lead - Delhi, India - Tilfi

    Tilfi
    Tilfi Delhi, India

    3 weeks ago

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    Description

    Tilfi is a design and craft-led luxury brand that produces handcrafted textiles, apparel and art of exceptional quality and craftsmanship.

    We are looking for a

    Communications and Visual Arts Lead

    who will be responsible for managing and implementing brand and visual communication strategies for Tilfi.

    They will work to achieve a cohesive visual identity for the brand and lead communications to achieve the brand's creative and business objectives.

    Key Responsibilities
    Lead a team of in-house specialists (graphic design, copywriting and image/video production) as well as external creatives to create quality, clutter-breaking content for the brand
    Develop and implement effective communication strategies that align with the brand's goals and objectives
    Manage content creation and delivery for the organisation's website, email communication, social media platforms, and other brand touch points
    Manage creation of on-brand marketing and brand identity materials including lookbooks, packaging designs, ad-creatives, and other promotional material
    Build and deliver communication strategies for customer engagement and experience (both online and offline)
    Develop and coordinate budgets for communication campaigns and events
    Conceptualize and execute artistic/creative external collaborations for the brand

    Additional Responsibilities (Good to have)
    Coordinate with the PR agencies to build and maintain relationships with media outlets, journalists, and other key stakeholders
    Coordinate and manage events and marketing activations, such as product launches or press/influence events

    Required Skills and Qualifications
    Bachelors or Masters Degree in Design or an artistic field.
    At least 4 years of experience in design and communications, with a proven track record of success.
    Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
    Strong Graphic and Visual Design skills.
    Experience in creating brand and/or fashion campaigns.
    Interest in writing and editing, with the ability to manage a copywriting team.
    Knowledge of digital marketing and social media platforms.


    If you are passionate about communication and have a track record of success in visual and brand communications, this could be the perfect job for you.


    PS:
    This is not a remote position, this is an in-office role.
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