Senior Manager - Hyderabad, India - iimjobs

Description

Job Title:
Senior Manager - Enterprise Marketing


Function:
Marketing


Location:
Hyderabad


Reports to:
AD - Marketing


Band:
A3


Job Purpose:

The role is focused on leading marketing efforts in collaboration with business teams to establish ISB Executive Education as a premier brand for enterprises.

Job Outline:

Marketing Strategy:
Develop a marketing strategy that aligns with both brand and enterprise business goals.

Content Creation:
Generate content to strengthen and expand ISB's thought leadership in the domain.

Campaign Management:
Design and execute segment, product, and account-based marketing campaigns across digital and offline channels, ensuring measurable outcomes.

Communications Plan:
Implement a results-driven, multi-platform, multi-channel communications plan consistent with the ISB Executive Education brand.

Sales Funnel Support:
Collaborate closely with BD teams to guide prospective clients from initial contact to closure.

Event Management:
Curate events and participate in external events that align with the brand philosophy.

Process Consistency:
Create and adhere to a standard process checklist to ensure consistency and efficiency in a high-volume, high-intensity environment.

Campaign Effectiveness:
Monitor and assess the effectiveness of campaigns, events, and thought-leadership initiatives, making necessary adjustments.

Collaboration:
Work with various teams within ISB-EE, ISB, and external vendors for customized communications and marketing activities.

Logistics and Planning:
Coordinate with internal resources and vendors for planning, scheduling, and managing logistics of activities.


Job Specification:

Knowledge/Education:

• Postgraduate degree in marketing/strategy.
• Degree in communications.
• Consistently high academic performance.

Specific Skills:

• Expertise in developing innovative campaigns and their continual optimization.
• Strong knowledge of content development in various formats.
• Proficient in business communication for B2B segments.
• Excellent verbal and written communication skills.
• High level of attention to detail, managing multiple priorities simultaneously.
• Excellent interpersonal skills and relationshipbuilding with stakeholders.
• Agility and goal orientation in a dynamic, fastpaced environment.

Desirable Experience:
years of experience in B2B marketing or related areas.

• Prior experience in marketing and communications, preferably in the Education or EdTech sector.
• Handson experience in B2B sales or marketing roles.

Job Interface/Relationships:

Internal:

• BD, Programme Management
• Other ISB departments, including Marketing, External Relations, ISB Studios, Alumni Relations, Career Advancement Services
• Faculty

External:

• Creative/media agencies
• Business forums like CII, NASSCOM

Other Significant Input:
This role requires managing high-volume, time-bound marketing operations with 100% accuracy.