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    Digital Marketing Specialist - New Delhi, India - Tattva Creations Pvt. Ltd

    Tattva Creations Pvt. Ltd
    Tattva Creations Pvt. Ltd New Delhi, India

    1 week ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Position: Digital Marketing Specialist

    Location: New Delhi

    About the company:

    Founded in 2010, Tattva Creations is a digital first, integrated marketing company providing consultancy and solutions to industry leading brands and businesses. A young dynamic team, we focus on a comprehensive 360-degree approach to marketing and brand communications. We work closely with brand teams to build a custom marketing outreach that aligns with their business goals.

    Our vision is to connect and communicate in an evolving world with no boundaries, through a strong digital first approach. Come, become a part of #TeamTattva and fast track your professional journey with one of the leading integrated marketing agencies in India. We look forward to your application

    Key Responsibilities:

    1. Develop and execute digital marketing plans that align with the company's objectives.

    2. Manage and oversee various digital marketing channels such as email, SEO/SEM, social media, and display advertising campaigns

    3. Stay updated with industry trends and developments in Artificial Intelligence, Digital Marketing tools, platforms, and practices.

    4. Plan and execute performance-based campaigns across multiple digital channels such as PPC (Pay-Per-Click), paid social, display, and affiliate marketing, Amazon seller central and Flipkart etc.

    5. Monitor and analyze metrics across platforms to measure the effectiveness of marketing campaigns and make data-driven decisions.

    6. Optimize campaigns to meet or exceed KPIs and ROI targets.

    7. Test and optimize ads and targeting strategies to increase conversion rates and lower acquisition costs.

    8. Prepare detailed performance reports and share insights and recommendations with stakeholders.

    9. Analyze digital data to draw key recommendations around website optimization.

    10. Maintain a digital dashboard of several different accounts.

    Eligibility:

    1. 3+ years of experience in Digital Marketing

    2. Proven experience of handling big-budget digital lead generation / sales campaigns

    3. Experience with SEO/SEM, Google Analytics, Google My Business, Google Tag Manager, Meta Pixels.

    4. Experience in setting up and optimizing Google Adwords campaigns

    5. Familiarity with web design and content management systems.

    6. Excellent understanding of digital marketing concepts and best practices.

    7. Knowledge of ad serving tools for programmatic advertising will be an added advantage.

    8. Excellent communication and interpersonal skills.

    9. Bachelors' degree in any stream.

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