Paid Social Analyst - Chennai, India - dentsu

    dentsu
    dentsu Chennai, India

    4 weeks ago

    Default job background
    Full time
    Description
    The purpose of this role is to assist with the planning, reviewing and optimisation of Paid Social campaigns whilst supporting the team in reporting and managing client accounts.

    Job Title:

    Paid Social Analyst

    Job Description:

    Key responsibilities:

    Skills Required:

  • Be responsible for day to day social mediaoperations and performance of client accounts, requiring interaction with both internal and external stakeholders.
  • Experience with Facebook/LinkedIn/Instagram/Twitter.
  • Understand client goals, create and execute strategies to exceed defined goals
  • Provide strategic insights on the landing page, ad creative etc. for clients.
  • Own, manage and grow digital channel strategies for clients.
  • Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.
  • Build, watch and maintain the digital advertising budget and track success metrics
  • Be responsible for Quality and timely deliverables for clients requests.

    • Qualifications

  • Experience working in the digital media buying & planning space with focus a on paid social strategy and execution
  • Ideally would have in-platform execution experience setting up campaigns in Facebook, Twitter, Linkedin and/or Snapchat Ads Manager
  • Must love and be curious about data analytics and how that affects the bottom line
  • Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
  • Bachelor's degree from an accredited college or university
  • Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • High level of accuracy and attention to detail
  • Self-motivated, but also can work well in a team
  • Ability to proactively organize daily tasks
  • Keen problem-solving and troubleshooting abilities
  • Drive, ability to manage details, meticulousness