Seo & Perfromance Marketing Specialist - Pilren, Goa - confidential

Description

We are seeking a highly motivated SEO & Performance Marketing Specialist to join our team in Pilren, Goa. The ideal candidate will have a strong background in digital marketing, with a focus on search engine optimization and paid advertising strategies to drive organic traffic and improve online visibility.

Responsibilities

• Develop and implement SEO strategies to improve website visibility and traffic.
• Conduct keyword research and analysis to identify opportunities for content optimization.
• Monitor and analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Manage and optimize paid advertising campaigns across various platforms such as Google Ads and social media.
• Collaborate with the content team to ensure SEO best practices are followed in all content creation.
• Stay updated with the latest industry trends and algorithm updates to ensure compliance and effectiveness.
• Prepare regular reports on SEO performance and campaign effectiveness for management.

Skills and Qualifications

• 2-10 years of experience in SEO and performance marketing.
• Strong understanding of on-page and off-page SEO techniques.
• Proficient in using SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs.
• Experience with PPC advertising, particularly Google Ads and social media platforms.
• Ability to analyze data and derive actionable insights to improve performance.
• Excellent written and verbal communication skills.
• Familiarity with HTML, CSS, and website management systems (CMS) like WordPress.

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